Keyword Research is done keeping relevancy and popularity as primary factors

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Keyword Research is done keeping relevancy and popularity as primary factors, while keeping competition as the secondary factor. Relevancy would give the closest association of the keyword with the product/ service to be promoted. Popularity is the high usage of the keyword/ keyphrase for searching for the product/ service to be promoted. Competition is the number of websites listed in the results page, when searched with the keyword.

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